WIN MORE

Sales Leadership

Increase revenue by uncovering blind spots in your sales experience only your buyers can see.

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Sales Intelligence Data

Directly from your Buyers

Empower your reps with first-hand buyer feedback and increase win rates this quarter.

Sales
Strategy

Understand buyer needs, improve sales positioning, and understand deal outcomes overall and by segment 

Personalized Coaching

Identify opportunities for personalized coaching for each rep backed by examples, insights, and buyer feedback directly from their deals.

Competitive Strategy

Determine how buyers perceive competitor strengths and weaknesses and empower reps to speak confidently against competitor claims. 

More Winnable Deals

Discover what deals were actually winnable and exactly how they could have been won. Better predict pipeline, close rates, and revenue.

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Ready to increase win rates for your company?

Schedule a call with a member of our team today.

SOFTWARE

Automated Insights

Through our seamless sales experience and win loss analysis platform, TruVoice, we automatically collect, compile, and analyze your buyer feedback into easy-to-read reports and dashboards so that you can uncover your unique path to winning more. 

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ABOUT US

A Team of Win Loss Experts

We’ve been breaking through the barriers of traditional win loss analysis for over 20 years to help sales teams collect and analyze more buyer feedback for a complete view into why they win and lose.  

When you run a program with Primary Intelligence, you’re supported by an entire team of win loss experts who will help you find the answers to the burning questions you have about your buyers, your competitors, your sales experience, and more. 

TESTIMONIALS

What our customers say

"Primary Intelligence is the best partner to achieve competitive edge and gain ground-level insights."

“The TruVoice platform helped get all of our key stakeholders onboard and using those insights...”

“Primary Intelligence has made the task of win/loss interviews much easier to complete. It brings sales, customer service, and marketing together...”

FAQ

Questions?

How do you gather insights from my deals?

Through automation, we collect first-hand feedback from all your deals so that you can get a 360-degree view into why your reps win and lose. When a deal is closed - won or lost - we'll trigger a dynamic, time tested survey to the appropriate contacts to help you get unbiased feedback about your sales experience, product, and service.

Can I personalize my program?

Yes! After 20+ years of running deal analysis, we know what questions to ask to get unbiased feedback from your buyers. We start with our time-tested surveys and interview guides to help increase response rates and layer in customization based on persona, deal-type, product, and other deal criteria.

How long does it take to start seeing deal feedback?

Once your program is launched, you'll be able to see your buyer feedback immediately after a response is submitted.

What insights can I get from my program?

We automate your buyer feedback into easy-to-digest reports and dashboards so you always know what's going on within your sales team. 

Get insights around things like:

1. Top reasons for wins and losses (overall and by segment)

2. Individual rep performance

3. Opportunities for sales coaching

4. Competitive analysis (Including our automated Battlecards module)

5. And more!

No Deal is Out of Reach. 

Learn how to increase win rates with Primary Intelligence today.