Sales Experience Analysis

Increase revenue by uncovering blind spots in your sales process, messaging, and communication that only your buyers can see.

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What is Sales Experience Analysis?

Sales experience analysis uncovers each rep’s unique path to winning more. By gathering first-hand buyer feedback when a deal is closed – won or lost – sales experience analysis helps you understand deal outcomes according to your buyers. Discover the strengths and weaknesses within your sales process, messaging, and sales experience so that you can empower your reps to succeed.

Increase wins for your organization with Sales Experience Analysis

Identify and document your buyer’s reasons for their decision and analyze decision drivers to understand what you do well and where you need to improve. 

Sales Experience Analysis empowers all revenue drivers including:

Marketing Strategy

Understand buyer needs, improve market positioning, and better nurture leads to be ready for the conversation with sales. 

Sales Enablement

Uncover blind spots in the sales process only your buyers can see, personalize sales training, and provide the sales intelligence data needed to succeed. 

Competitive Strategy

Determine how buyers perceive competitor strengths and weaknesses and empower reps to speak confidently against competitor claims. 

Product Development

Discover what product features are most important to your buyers, develop an impactful product roadmap, and improve product-market fit.  


Find out how Sales Experience Analysis can help you win more.

Schedule a call with a member of our team today.


Automated Insights

Through our seamless sales experience platform, TruVoice, we automatically collect, compile, and analyze your buyer feedback into easy-to-read reports and dashboards so that you can uncover your unique path to winning more. 

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A Team of Win Loss Experts

We’ve been breaking through the barriers of traditional win loss analysis for over 20 years to help sales teams collect and analyze more buyer feedback for a complete view into why they win and lose.  

When you run a program with Primary Intelligence, you’re supported by an entire team of win loss experts who will help you find the answers to the burning questions you have about your buyers, your competitors, your sales experience, and more. 


What our customers say

"Primary Intelligence is the best partner to achieve competitive edge and gain ground-level insights."

“The TruVoice platform helped get all of our key stakeholders onboard and using those insights...”

“Primary Intelligence has made the task of win/loss interviews much easier to complete. It brings sales, customer service, and marketing together...”



How do you gather insights from my deals?

Through automation, we collect first-hand feedback from all your deals so that you can get a 360-degree view into why your reps win and lose. When a deal is closed - won or lost - we'll trigger a dynamic, time tested survey to the appropriate contacts to help you get unbiased feedback about your sales experience, product, and service.

Can I personalize my program?

Yes! After 20+ years of running deal analysis, we know what questions to ask to get unbiased feedback from your buyers. We start with our time-tested surveys and interview guides to help increase response rates and layer in customization based on persona, deal-type, product, and other deal criteria.

How long does it take to start seeing deal feedback?

Once your program is launched, you'll be able to see your buyer feedback immediately after a response is submitted.

What insights can I get from my program?

We automate your buyer feedback into easy-to-digest reports and dashboards so you always know what's going on within your sales team. 

Get insights around things like:

1. Top reasons for wins and losses (overall and by segment)

2. Individual rep performance

3. Opportunities for sales coaching

4. Competitive analysis (Including our automated Battlecards module)

5. And more!

No Deal is Out of Reach. 

Learn how to increase win rates with Sales Experience Analysis today.