Competitive Analysis

Understand what your competitors are doing to adapt and how you can stay ahead.

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What is Competitive Analysis?

Competitive Analysis uses feedback directly from your buyers to understand your buyers' true perceptions of your competitors. Discover your strengths and weaknesses against each competitor and get actionable insights to prepare your reps to combat competitive claims.

Level Up with Competitive Analysis

Uncover your buyer's true perception of your competitors, discover your strengths and weaknesses, and empower reps to combat competitive claims.

Competitive Analysis empowers all revenue drivers including:

Marketing Strategy

Understand how your solution meets buyer needs in comparison to your competitors. Improve market positioning and better differentiate your offering. 

Sales Enablement

Empower your reps with competitive data and tools, like Battlecards, to help reps speak confidently to competitor claims and better differentiate your solution.

Business Strategy

Executives can learn from competitive insights to make high-level, data-driven business decisions and know where to focus budget and resources. 

Product Development

Discover how your product compares to competitors in your market. Determine the value of features and build a product roadmap that keeps you ahead.


Find out how Competitive Analysis can help you win more.

Schedule a call with a member of our team today.


Automated Insights

Through our seamless win loss platform, TruVoice, we automatically collect, compile, and analyze your buyer feedback into easy-to-read reports and dashboards so that you can uncover your unique path to winning more. 

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A Team of Win Loss Experts

We’ve been breaking through the barriers of traditional win loss analysis for over 20 years to help sales teams collect and analyze more buyer feedback for a complete view into why they win and lose.  

When you run a program with Primary Intelligence, you’re supported by an entire team of win loss experts who will help you find the answers to the burning questions you have about your buyers, your competitors, your sales experience, and more. 


What our customers say

"Primary Intelligence is the best partner to achieve competitive edge and gain ground-level insights."

“The TruVoice platform helped get all of our key stakeholders onboard and using those insights...”

“Primary Intelligence has made the task of win/loss interviews much easier to complete. It brings sales, customer service, and marketing together...”



How do you gather insights from my deals?

Through automation, we collect first-hand feedback from all your deals so that you can get a 360-degree view into why your reps win and lose. When a deal is closed - won or lost - we'll trigger a dynamic, time tested survey to the appropriate contacts to help you get unbiased feedback about your sales experience, product, and service.

Can I personalize my program?

Yes! After 20+ years of running deal analysis, we know what questions to ask to get unbiased feedback from your buyers. We start with our time-tested surveys and interview guides to help increase response rates and layer in customization based on persona, deal-type, product, and other deal criteria.

How long does it take to start seeing deal feedback?

Once your program is launched, you'll be able to see your buyer feedback immediately after a response is submitted.

What insights can I get from my program?

We automate your buyer feedback into easy-to-digest reports and dashboards so you always know what's going on within your sales team. 

Get insights around things like:

1. Top reasons for wins and losses (overall and by segment)

2. Individual rep performance

3. Opportunities for sales coaching

4. Competitive analysis (Including our automated Battlecards module)

5. And more!

No Deal is Out of Reach. 

Learn how to increase win rates with Sales Experience Analysis today.